Established in 2019, Plush is a boutique brand strategy and marketing agency based in Shanghai, with dual expertise in fashion storytelling and textile industry branding. We architect complete brand ecosystems – from foundational positioning to breakthrough campaigns – blending analytical rigor with creative audacity.

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Our cross-disciplinary mastery connects boardroom strategy to social media virality, luxury aesthetics to mass-market appeal. Whether elevating heritage brands or launching disruptive newcomers, we deliver culturally intelligent solutions that resonate across audiences and platforms.

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For Fashion:

We transform brand DNA into cultural movements – from concept development to social media storms and immersive activations. Our insider network and trend fluency help fashion brands cut through the noise with distinctive positioning that resonates across digital and physical

touchpoints.

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For Textile & Supply Chain:

We bring strategic clarity to functional excellence. Whether elevating fabric innovators or repositioning manufacturing leaders, we develop ownable brand architectures that communicate technical sophistication to designers, retailers and end consumers alike.