Plush.Consulting is a boutique strategy and marcom agency based in Shanghai focusing on fashion and lifestyle. We provide key knowhow for international brands to access and develop in the Greater China market as well as for Chinese brands to break and expand globally.
APPROACH
Plush.Consulting believes in maintaining the brand integrity of each client finding the right means to express it in diverse markets transcending cultural differences and attributes. Plush.Consulting understands contemporary consumer values and needs of both eastern and western markets guiding clients to be mindful of cultural sensibilities and sociopolitical attributes while highlighting local trends and avoiding missteps. Plush.Consulting is also a community; it brings people together providing an extensive business and creative network to become part of and select mind-like partners.
FOUNDER
LUCREZIA SEU
Starting her career in journalism with roles at CNN and RAI (Italian National Television), Lucrezia transitioned to the world of fashion with a stint at Vogue Italia after being selected by the late Franca Sozzani to curate their 2015 China Issue and create the first ever distribution network in China for the publication.
Previously to founding Plush.Consulting, Ms. Seu served as Marketing and Communications Manager, Greater China at The Woolmark Company running the International Woolmark Prize for the Asia Region working closely with Asia’s most exciting independent designers along with overseeing marketing collaborations with international brands such as Phillip Lim and Max Mara. Lucrezia also secured strategic partnerships with local players such as Shanghai Fashion Week as well as key retailers including Lane Crawford, 10 Corso Como and Boon the Shop.
Lucrezia co-founded and directed Shanghai based creative platform R130, supporting and empowering emerging brands such as Asai, Marieyat, and Sirloin to expand their business. Furthermore, Lucrezia has collaborated with various international brands such as Qeelin, Roland Mouret, and Temperley as well as media to consult on marketing/PR strategies, branding and offer her extensive network of business and personal connections in China and abroad.
Ms. Seu graduated from Tsinghua University (Beijing, China) with a Masters of Law in Political Science, and previously, from University of Westminster (London, UK) with a BA (Hons) in Chinese and English Literature.
SERVICES
STRATEGY
MARCOM
BUSINESS DEVELOPMENT
NETWORK BUILDING
STRATEGY
+Marketing localization/internationalization
+Brand value evaluation and recalibration
+Market/consumers trends and forecast analysis
+Campaign(online/offline) development/execution
MARKETING COMMUNICATIONS
-Communication content creation
-Social media curation and integration
-KOL collaboration
-Media engagement
-Product placement (publications, films and TV shows)
BUSINESS DEVELOPMENT
+Sourcing/Manufacturing support
+Retail network consolidation/expansion
+Sales staff training
+Event/trunk show/pop-up management from creative brief inception to execution, vendor management and sourcing as well as media/guest invite and handling
NETWORK BUILDING
+CROSSOVERS: Connect talent with brands/company for creative collaborative efforts
+PARTNERSHIPS: Build meaningful relationships within the Plush business community
CONTACT
Please email us on [email protected] or complete the form below.